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Tellura Botanicals billboard on a city street.
Spec project

Tellura Botanicals

A sustainable cosmetics brand for tomorrow, with an identity built around its mission.

Project type
Spec project
For
Self-initiated
Role
Identity, packaging, art direction
Deliverables
Logo, packaging, print, merchandise, out-of-home
Year
2025
Smiling woman against a soft green backdrop.

01 · The brand

Skin care with a mission.

Tellura is a sustainable cosmetics brand. The identity is earthy and green, with a custom wordmark and a spiral motif that runs from the label to the tote.

Green Tellura tote among ferns.
Tellura paper bag with spiral motifs.
The Tellura wordmark foil-stamped on dark green.
Green Tellura cap resting on a tree.
Three amber Tellura bottles.
Tellura serum label and the circular “Tellura is about loving your skin as well as Earth” seal.

02 · The system

Cleanse, nourish, protect.

A poster series names the three steps of the range and carries the same greens and wordmark.

Three Tellura posters: Cleanse, Nourish, Protect.
Three smiling women with skin care on their faces.
Brand page: Transform, skincare that transforms skin and industry standards.
The four Tellura values around the T mark: transform, transparency, togetherness, tread lightly.
Brand page: Transparency, we break down every ingredient.
The Tellura wordmark foil-stamped in gold on a dark green box.
White Tellura serum and body oil bottles among branches.

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