The Prospico brand book cover in violet with a glowing orange circle.
Spec project

Prospico

A speculative rebrand of Myriad Genetics, made for the BFA program in design at the University of Utah.

Project type
Spec project
For
BFA program, University of Utah
Role
Identity, art direction
Deliverables
Logo, brand book, posters
Year
2020
Brand book spread introducing the Prospico identity.
Brand book spread on the mark.
Brand book spread of circular brand graphics.
Brand book spread of colours.
Brand book type specimen spread in Mr Eaves Sans.
Prospico brand book spread: type in use.
Prospico brand book spread with the mark repeated down the page.

Next project

Robinson Real Estate

View case study →

Start a project

Brand, know thyself.
Let’s find out who yours is.