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Client
Ibis in the Willows
A brand for a spiritual guidance practice: a place to seek guidance on your spiritual path. The ibis, Thoth's bird, sits in a willow, drawn as an engraved seal.
Visit ibisinthewillows.com ↗- Project type
- Client
- For
- Jonathan, Ibis in the Willows
- Role
- Identity, brand book, web design
- Deliverables
- Logo, icon system, brand book, website, stationery
- Website
- ibisinthewillows.com
- Year
- 2022
01 · The identity
A seal, a willow and a bird.
The mark works as a full lockup, a round seal and a small icon. A set of hand-drawn icons, a calm palette of indigo, sage and clay, and an editorial serif carry it across print and web.
A willow that moves.
The hand-drawn willow, set in motion for the website.
02 · The brand book
Every part, written down.
Twenty-nine pages set out the marks, colour, type, photography and stationery.
03 · The website
A quiet place to arrive.
The site carries the seal, the willow and the moonlit blues onto the screen: a calm home page, an About page for Jonathan, and writings set in the editorial serif.
